"Adorable," "sophisticated," "feminine" & "charming"... all words that come to mind when perusing Ruthie Youngman's deliciously sparkly boutique, LoveYourBling...
Ruthie and I first met 5 years ago, as college schoolmates in Northern California (okay, 15+ years ago, but who's counting?!). In that time, we've both married (she, to a mutual college friend), moved to Southern California, opened Etsy boutiques and are now part of the exclusive entertainment marketing organization, The Artisan Group.
|Ornate Rose Gold Earrings, as seen TWICE on CW's television show "Hart of Dixie"|
With the group, LoveYourBling has participated in celebrity gift lounges such as the 2014 Primetime Emmys, MTV Movie Awards and GBK's Luxury Celebrity Gift Lounge in Honor of the 2014 & 2015 Golden Globes. LoveYourBling has also had pieces worn by characters on the popular CW television shows, "The Vampire Diaries" (episode 605, by the character "Ivy") and "Hart of Dixie," not once, but TWICE - most recently, last Friday (episode 409)! Ruthie & LoveYourBling features also include Etsy's Front Page, Etsy's blog, TheStorque, and as an Etsy Find.
Let's get to know this amazing lady & her boutique a little better...
|Mint Green Crystal Earrings... love!|
Business Name: LoveYourBling
Date Business Opened: October, 2008
What Do You Sell: Crystal Jewelry
I am a married mother of 2 rambunctious boys and two fur babies (one cat, & one puggle). I was born and raised in Northern California and migrated to Socal nearly 13 years ago.
How did you get started with your craft? Any specific inspiration?
My first handmade business was selling hand painted Dr. Scholls® Sandals. I was inspired by a Martha Stewart Tv show segment. I opened my first Esty shop www.LoveYourSoles.etsy in April of 2008, then opened LoveYourBling in October of that same year. I was out searching for bling for the shoes and discovered bead stores. I feel in love with jewelry making and haven’t stopped since.
|LoveYourSoles, the precursor to Love Your Bling|
Do you have any particular rituals when you create?
I have two days a week I dedicate to my business. I have a routine of starting everyday with a trip to Starbucks. There is no skipping that ritual even on holidays! I typically listen to music or catch up on my tv shows while I work.
Talk about your three favorite pieces in your shop.
My first favorite piece is my Alice in Wonderland Teacup necklace in turquoise blue. A coworker asked me to create some custom teacup jewelry for an upcoming teaparty. I came across these Japanese miniatures and started LoveYourBling with kawaii jewelry as the focus, with touches bling of course. The teacup is cute and whimsical and it always reminds me of the teacup ride at Disneyland. My second favorite is my Vitral Oval Crystal Cuff Bracelet. It’s big, sparkly, and colorful. When I wear it I channel a She-ra vibe. My third favorite are any of my pieces in the mint color, I can’t get enough of it.
|Alice in Wonderland Tea Cup Necklace... her signature piece.|
I like being able to create items on a regular basis. I’ve always been a crafter but it is wonderful to get paid for doing what you love. I like the flexibility of working when and where I want as well as having complete control over my business.
When & where do you come up with new designs?
I have a room that is completely my own studio at home. I was able to customize it for my work and have my beads fairly organized. I also have a craft area for my boys so they can come in and play or be creative while I work. I don’t have a schedule for designs I’ve always just made new items when I felt the urge.
|Handpainted Hummingbird Pendant,|
part of LoveYourBling's 2015 Spring Collection
Do you ever suffer from "designer's"-block? If so, what do you do about it?
There are days I definitely don’t feel like making something new. That is when I know it is time to take a break and focus on more of practical aspects of the business rather then try to force myself to be creative.
Any new projects or designs in the pipeline?
I just released my Spring collection so my next focus will be Summer designs. I haven’t come up with a theme just yet.
What's the best piece of advice given to you about running your business?
You are never really 100% ready for anything in life; you have to just do it. Just start, open the store, get the website and build as you go along. It doesn’t all have to be perfect at once.
What do you enjoy doing in your off time?
Spending time with my family, walking the dog, and discovering new bead stores.
|Vitral Oval Crystal Cuff Bracelet, modeled by actress & model Caitlin O'Connor |
at GBK's 2015 Golden Globes Celebrity Gift Lounge, via The Artisan Group.
People are often surprised to learn how completely introverted I am. Despite putting my work out there for the entire world to see, I’m very private and have difficulty with selling in person.
What is your favorite food/favorite restaurant?
Right now my favorite treats are macrons. There is a great new place in Redlands called Sucree and Tea that makes a huge variety of flavors and love nearly all of them! My husband also makes a great homemade gourmet pizza.
If Hollywood made a movie about your life, whom would you like to see play the lead role as you?
I have recently become obsessed with the Spanish TV show on Netflix called Velvet and love the leading lady. Her name is Paula Echevarría. I think she would represent me perfectly! I love her look both on screen and off.
A big "Thank You" to Ruthie for her time! Make sure to connect with Love Your Bling via the links below and start shopping!
Etsy Shop: www.LoveYourBling.etsy.com